KEYNOTE SPEAKERS 2021


Dr Rana el Kaliouby

Co-founder, CEO Affectiva


A pioneer in Emotion AI, Rana el Kaliouby, Ph.D., is Co-Founder and CEO of Affectiva, and author of the newly released book Girl Decoded: A Scientist’s Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology. A passionate advocate for humanizing technology, ethics in AI and diversity, Rana has been recognized on Fortune’s 40 Under 40 list and as one of Forbes' Top 50 Women in Tech. Rana is a World Economic Forum Young Global Leader and a Young Presidents' Organization member, and co-hosted a PBS NOVA series on AI. She holds a Ph.D. from the University of Cambridge and a Post Doctorate from MIT.  

Gitanjali Rao

Innovator and TIME Kid of the Year 2020


Gitanjali Rao was recognized as America's Top Young Scientist and received an EPA Presidential award for inventing her device "Tethys"—an early lead detection tool. Gitanjali is also the inventor of “Epione”—a device for early diagnosis of prescription opioid addiction using genetic engineering, and "Kindly"—an anti-cyberbullying service using AI and Natural Language processing. She was honored as Forbes “30 Under 30 in Science” in 2019 and TIME’s “Top Young Innovator” and "Kid of the Year" for her innovations and STEM workshops she conducts globally, which has inspired over thirty-eight thousand students in the last two years across four continents.  

Dr Ayesha Khanna

Co-Founder and CEO of ADDO AI | Strategic Advisor


Dr. Ayesha Khanna is Co-Founder and CEO of ADDO AI, an artificial intelligence (AI) solutions firm and incubator. She has been a strategic advisor on artificial intelligence, smart cities and fintech to leading corporations and governments. Ayesha serves on the Board of Infocomm Media Development Authority (IMDA), the Singapore government's agency that develops and regulates its world-class technology sector to drive the country's digital economy and power its Smart Nation vision. Ayesha is also a member of the World Economic Forum's Global Future Councils, a community of international experts who provide thought leadership on the impact and governance of emerging technologies like artificial intelligence.  

Lola Akinmade Åkerström

Author + Travel Photographer | Keynote + TEDx Speaker


Lola Akinmade Åkerström is an award-winning visual storyteller, author, and entrepreneur. Her work has been featured in National Geographic, New York Times, The Guardian, BBC, CNN, Travel Channel, Lonely Planet, Forbes, Huffington Post, and many more. As a storyteller, Lola was the 2018 Bill Muster Travel Photographer of the Year award. Her book, Due North, received the Lowell Thomas Gold Award for Best Travel Book. As a business owner and entrepreneur, she runs Stockholm-based travel consultancy, Geotraveler Media, co-founded the travel influencer marketing collective, NordicTB, and recently co-founded, Local Purse, which supports travel guides and local artisans through live video shopping.  

Katrine Marçal

Author of 'Mother of Invention'| Keynote speaker on women and innovation| Journalist


Katrine Marçal is an award-winning author, journalist and keynote speaker. Her first book “Who Cooked Adam Smith’s Dinner” has been translated into more than 20 languages. Katrine works for Dagens Nyheter, the largest broadsheet newspaper in Sweden and she was one of only a handful of European journalists to get an exclusive interview with Michelle Obama before the publication of the Former First Lady’s memoir Becoming in 2018. Her book “Mother of Invention: How Good Ideas Get Ignored In An Economy Build For Men” became a bestseller in Sweden in 2020 and will be published in English by William Collins in 2021.  

Nora Bavey

General Partner at Unconventional Ventures I CEO & Founder UniTech


General Partner at Unconventional Ventures, investing in impact tech startups in the pre-seed/seed stage founded by underrepresented founders targeting global market opportunities. An award winning serial entrepreneur that as an immigrant in Sweden made it her mission to improve the possibilities for underrepresented groups to access technology, entrepreneurship and capital. Founder Unitech, an EdTech & digital community of underrepresented founders and aspiring founders, with a mission to accelerate inclusion in the tech industry. . Amongst; Awarded 2018’s "Digital Inspirer of The Year”, Sweden’s 101 Super Talents 2019 and Nordic Women in Tech Awards Role model 2020.  

Taryn Southern

Artist, Storyteller & Innovation Consultant for Emerging Tech


Artist/writer/director Taryn Southern has spent the last decade at the intersection of emerging technology and storytelling. As one of the first creators on YouTube, she accumulated more than 750 million views across her online videos and her work has been profiled in Vanity Fair, Fast Company, Business Insider, Wired, People, Forbes, Glamour, Cosmopolitan, Adweek, and more. Taryn's latest project, the feature documentary I AM HUMAN, follows three humans with brain-computer interfaces and premiered at the Tribeca Film Festival in May 2019. In 2018, Taryn released the world's first solo pop album composed with AI. She also produced an award-winning experimental VR series funded by Google and released a blockchain-based token enabling artists to share royalties with fans.  

Margo Georgiadis

Managing Partner Synetro Group/Board Director/Investor


Margo is a Managing Partner at Synetro Group. Most recently, Margo served as the President and CEO of Ancestry where she brought together content, science and technology to transform Ancestry into the global market leader in family history and consumer genomics. Under her leadership, the company scaled to over 3.6M subscribers, 20M consumers in its DNA network, and over $1B in subscription revenue with record setting profitability and cash flow. Margo also spent nine years at Google as the President of Americas and Vice President of Global Operations, leading the hyperscaling of commercial operations and advertising sales across all digital solutions including search, mobile, video, shopping, commerce, and platforms. In addition, she has served as the CEO of Mattel, the COO of Groupon, EVP of US Card Services and CMO of Discover Financial Services, and as a partner at McKinsey in London and Chicago.  

Linnea Suomenniemi

Process Engineer AOI at Qualcomm and board member at Swedish Federation of Young Scientists


Linnea has an educational background in Engineering Nanoscience and is currently working as a process engineer in 5G chip manufacturing in Munich. She has a passion for science and technology and has spent the majority of her free-time the last 8 years working for the Swedish Federation of Young Scientists, an organisation that aims to increase the interest in science among youths. Her ambition is to increase the awareness of the tech industry and inspire young people of all different backgrounds and gender to pursue a career in science and technology.  

Eleonora Svanberg

Physics & Mathematics student, Founder of Girls in STEM


Eleonora is a Mathematics and Physics student advocating for more women in STEM trough her social media platforms. At 17 years old she founded the non-profit organisation Girls in STEM which aims to raise young girls’ interest in scientific fields by actively working against gender stereotypes. Eleonora is passionate about academic research, education and gender equality.  

Kawsar Ibrahim

Computer science student, works with youth and minority inclusion/representation


Kawsar is a computer science student that has a passion for equality and equity for minorities. She uses her voice to advocate for marginalised groups through her work, education and social media. Her passion led her to working with youth in her community. She has experience working with youth inclusion and representation in public spaces. Also more recently vocational training for empowering young girls, women and non binary people.  

Tanya Singh

Tech Girl of the Year 2020 | Social Entrepreneur | Computer Science Student


Tanya Singh is a computer science student advocating for a more inclusive and equal tech-industry. She was named Tech Girl of the year 2020 by Microsoft and has during that year been an ambassador with the goal of democratizing tech for all.  

MODERATOR


BREAKOUT SESSION SPEAKERS


Kathrin Lemler

Educational Scientist


Strangers might call me “severely disabled” or “considerably restricted in all areas of life“. Friends and colleagues describe me as being a lively chatterbox or an ambitious workaholic. I describe myself as an educational scientist, a master’s student, a research associate at the University of Cologne, a speaker on alternative and augmentative communication, a supervisor of seven assistants and finally, a woman who communicates exclusively through her eyes. Ever since my teenage years, it was crystal clear to me that my calling lies in alternative and augmentative communication. I want to fuse my own experience with expertise to raise public awareness about alternative communication and thereby empower others.  

Karin Madsen

Data Analyst, ICA Sweden


Karin is driven by the exchange between the business expertise and data. Nothing beats the feeling of challenging and enchanting current perceptions within any area through data and analysis. With five year of experience within working close to the business as a data analysis in the food and beverages industry she has experienced o lot of these moments and are hoping for many more.  

Anna Baecklund

Head of Data Science, ICA Sweden


Anna is a data scientist leader seeking to drive impact and build a world class team at ICA. She works to bring the best practices to machine learning research and production. She is also responsible for leading innovation using data science, driving the education of AI across the company. Anna is interested in growing analytical talent while creating an inclusive environment and believes in leading by learning.  

Arielle Rotstein,

Co-lead ICAx


Starting up new services and roles from a blank piece of paper with change and cultural movements as central parts has been a common thread through the assignments Ariella has taken on. From starting up the brand manager role at ICA for ICA's EMV and among other things the development of the ICA “I love eco” product series.  Taking on the role as marketing manager starting Afound, one of H & M's latest concepts. Ariella has a broad background in digital marketing, branding and business development. For a few years now, she has been back at ICA and working at ICAx, an innovation hub, where she is involved in leading an innovation journey within ICA.

Christina Knight

Executive Creative Director The Amazing Society/Styrelseledamot UN Women Sverige


Christina Knight, Creative Director, has been in the advertising industry since 1986. She is the one within the ad industry who has consistently addressed the lack of gender equality, inclusion and diversity, as well as the consequences of this imbalance, when it comes to agency cultures as well as the nature of advertising itself. She was a board member and chairwoman of Fredrika Bremer Förbundet 2014-2020 and The International Alliance of Women and since 2019, she is a board member of UN Women Sweden, specifically involved with UN Women's initiative HeForShe.  

Frida Almgren

Communications expert and co-founder Comms Workout


Frida Almgren has been working within communications for over 15 years and is passionate about great stories and the positioning of brands. Since three years she is running her own business as a communications expert supporting both international brands and start-ups with strategic communications. Together with her partner Sabina Schött she founded Comms Workout, offering engaging media and message trainings to management teams and leaders helping them become excellent spokespersons and brand ambassadors. Frida has previously been working as Head of Communications at Mastercard Nordics and Batics and as PR consultant at an international PR-agency in Stockholm and London.  

Marika Auramo

Managing Director Nordic and Baltic region, SAP


Marika Auramo is the Managing Director of Nordic and Baltic region at global enterprise software company SAP. In this role since January 2019, she is responsible for the entire SAP  business in Denmark, Estonia, Finland, Latvia, Lithuania, Norway and Sweden, and manages a  team of 800 people. As Managing Director she is accelerating SAP’s transformation from ERP  vendor to end-to-end business solution provider for the data-driven digital economy.     Ms. Auramo has more than 25 years of progressive experience as a leader in the global IT-industry.  Before joining SAP in early 1999, she worked in both sales and solution expert roles at two Finnish start-up companies. She was  named one of Finland’s most influential women by Finnish business publication Talouselämä in  May 2019.   

Sofi Håkanson

Head of Financial Services, Sweden at Accenture


With her 25+ years at global consulting & tech firms, Sofi is an experienced leader with in-depth knowledge of conditions, challenges and opportunities at the intersection of business and IT in the financial services industry. She strongly believes in the power of collaboration and has a passion for driving and strengthening cooperation with colleagues and clients to enable successful change, leveraging new technology. She is furthermore committed to Accenture´s Inclusion & Diversity work and the Getting to Equal research – Accenture´s yearly report about creating a culture that drives innovation.   

Fia Bengtsson

Consulting Manager & Nordic Social Innovator Lead, Accenture


Fia Bengtsson is a Manager at Accenture specialized at Financial Services and Banking. She has previous experience in consulting Sweden’s main banks on complex program delivery within Regulatory reporting, GDPR and Open Banking. She has also focused a lot on other engagement such as starting a Mental Wellbeing program and been a part of the Accenture female network. She is currently working in the role as Nordic Social Innovator Lead to leverage the skills, passion and innovation capacity of Accenture employees across the Nordics in shaping great ideas on how to build a better sustainable tomorrow - together with clients, start-ups and civil society organizations.  

Carla Nykopp

Digital Transformation Consultant, Accenture


With a background in design, communication and film Carla works with production and project management at Accenture Interactive in Sweden. Her ambition is to find a creative solution in every challenging situation while ensuring flexibility and efficiency in all her projects. Carla is a firm believer in the power of co-creation, where multi-stakeholder engagement is what she sees as the key to transformation.  

Lovisa Bergman

Management Consultant, Accenture


Leading the mission-driven business unit Accenture Development Partnerships program in Sweden, Lovisa works with bringing Accenture's innovation capabilities to partners in international development. She is supporting NGOs, multilateral organizations and public actors with access to sustainable finance and the transition to reach a carbon neutral economy. She truly believes in the power of the private sector to catalyst the UN SDGs.  

Elisabeth Åkerblom

Cloud Transformation & Architecture Analyst, Accenture


Elisabeth is a young IT professional working with cloud services at Accenture since 2018. She has worked across multiple industries including industrial technique, retail and media. Two areas which are close to her heart and that she builds her specialization within are Agile management and Cloud services - especially Microsoft Azure. Currently she is leading a project where they build a Chat Bot built on Microsoft Bot framework. Elisabeth hopes that she will be able to inspire other women to also pursue a career within tech.  

Elin Allison

Head of New Product & Strategy, Data Insights, Telia Division X


Elin has +15 years of international experience across Telecom and IT software sectors working for multinationals such as Microsoft, Hutchison Whampoa before joining Telia Company in 2015. She has a background in product management, business development and incubation sales for retail, IoT and public sector. Today Elin heads up Telia’s Division X New Products portfolio team for data insights products and is a regular speaker at industry events.  

Maria Ekberg Brännström

CEO of Sara Kulturhus


Maria Ekberg Brännström is the CEO of Sara Kulturhus – Skellefteå’s transformative cultural house offering an inclusive place for creativity and innovation. She is currently collaborating with Accenture to develop an AR based tool to make the cultural house even more futuristic! Maria is a brave and engaged person making things happen. She most recently came from IKEA where she has worked with expansion and development to new markets during the last 25 years. 

Petter Bohman

Senior Manager, Accenture Applied Intelligence


Petter is the lead for the Swedish Accenture Applied Intelligence team, and with almost 14 years of consulting experience, he has helped clients in the area of business strategy, customer analytics, customer loyalty, data monetization, predictive modeling, customer segmentation, and data driven storytelling. He has a background in data analytics and data science, with experience within the field of Machine Learning, Data Mining, and different Artificial Intelligence implementations. He is specialized within Data Visualization, focusing on effective and insightful visualizations, enabling business decisions. Lately, he has worked extensively with Geospatial analysis, trying to expose insights from complex, multilayered geospatial data  

Andjela Kusmuk

Senior Manager, Deal Engine Lead, EQT Group


Andjela Kusmuk is an ex-founder with 10 years of experience in tech and games. She currently works as Deal Engine Lead at EQT, a domain working to empower investment professionals through technology and AI. Her past experiences include leading startup engagements in EMEA for Amazon Web Services, building the business development initiative for game tech, managing developer projects at Netlight and establishing IGN in the Nordics. She holds several leadership awards and champions building an inclusive culture to empower diversity in tech. 

Mina Boström Nakićenović

Chief Technology Officer @ Paradox Interactive | International Speaker


Mina Boström Nakićenović is the Chief Technology Officer at Paradox Interactive. Mina has created unique perspectives stemming from her 20+ years of experience on how software architecture, strategy and leadership intersect and how to leverage them for innovation and competitive advantage. Mina is a big promoter of Blue Ocean Strategy, a business strategy which she successfully applies both in business and in her swimming competitions. Mina holds a PhLic in Computer Science. She was rewarded 3rd best software engineer in Sweden (2016) by IDG TechWorld and recognised as one of 100 female thought-leaders worldwide by Lean in Agile (2019).

Galina Esther Shubina

AI Strategist at Gradient Descent and co-founder of Women in Data Science (AI&ML) Sweden


Galina is a co-founder of Gradient Descent, a strategy consultancy focused on helping companies become data-driven and AI-enabled. She comes from a background as a software engineer and data scientist with degrees in computer science and mathematics. Prior to that, Galina spent 10 years at Google as a manager, software engineer, and data scientist working on everything from ML-based advertising products to highly scalable distributed systems. She also built the data and analytics team at Schibsted, at Trinity Mirror (now Reach Plc), and software and AI team at Northvolt. She is a­ co-founder of Women in Data Science (AI & ML) ­Sweden organisation, a community of over a 1500+ women in the field of data science, machine learning, AI and data analytics in Sweden, now in its 4th year.

Nina Bozic

Senior researcher in Innovation Management and the Future of Work at RISE


Nina runs a collaborative community within the area of Sustainable Future Work which connects 40 researchers from across RISE. She is also part of the core teams driving Digital Ethics and Human-centric AI initiatives at RISE. Within the Swedish association of innovation managers Innovationsledarna she leads a special thematic group on Innovation Management and AI. Nina´s interest is in re-thinking ways of working in time when work is becoming increasingly digital and remote. Nina has 16 years experience working as an innovation enabler and explorer both in companies and public sector organizations. After moving to Sweden she continued her work as an innovation consultant and pursued a PhD in Innovation and Design. She has been working with organizations, such as ABB, Electrolux, Ericsson, GodEl, various Swedish municipalities, and others.

Sofie Svensson

Software Developer, Bonnier News Tech


Sofie has been a software developer for over 10 years, working in various industries, mostly media and telecom. She thoroughly enjoys the problem solving part of her work: the more complexity and uncertainty, the better. Beauty and simplicity bores her. Today she is working at Bonnier News Tech, where she is building the data platform that is supporting data driven decisions in the organization.

Frida Nyvinger

Head of Customer Experience at Bonnier News Tech


Frida Nyvinger is the Head of Customer Experience at Bonnier News Tech. She started off with a bachelor's degree in law and a master's degree in journalism before finding her calling in tech. She now has close to ten years of experience working in the media industry including TV, radio and print. At Bonnier News she has the strategic responsibility for securing the customer experience across all of Bonnier News' digital products, as well as the role of head of the department Bonnier News Utveckling managing the development teams focusing on new, innovative customer-facing initiatives.

Ulrika Andersson

Head of Corporate Communications & PR, Nordics and Public Sector Northern Europe, at Salesforce


Ulrika Andersson is heading up Corporate Communications & PR for Salesforce across Nordics, and Public Sector  Northern Europe. She is passionate about the power of communication and storytelling for brand awareness and thought leadership,  while supporting business growth. Ulrika is an experienced professional that spent over 15+ years in corporate communications, PR, branding and public affairs having worked at global leading brands like Nasdaq, HP, GE, and DXC Technology.  

Inger Lise Eng

Senior Director, Professional Services Nordics & Deputy Country Leader Salesforce Sweden


Inger Lise Eng is Senior Director, Professional Services at Salesforce in the Nordics, and responsible for strategic projects and operations accelerating customers digital transformation and CRM solution. She is also deputy Country Leader for Sweden. Inger Lise is known for her ability to leverage in-depth software solutions expertise with inspirational leadership qualities. She has 20 years in depth experience from the tech industry and IT management consulting, and has previously held various leadership positions at Accenture, Connecta and Aurentor.  In addition to her current role Inger Lise spearheads several initiatives to promote equality and diversity throughout the Salesforce organisation and its ecosystem. She is also active in designing and implementing Salesforce.com for NGOs. 

Viveca Molin

Senior Program Architect, Salesforce Sweden


Viveca Molin is a Senior Program Architect at Salesforce in Sweden. She is leading global business transformation programs as part of IT vendor consulting and success teams supporting customers.  Viveca is an experienced tech professional and has spent 20+ years in business related IT from multiple perspectives and in various roles. Viveca started her career as a developer, integrator and later IT architecture, business architecture and enterprise architecture.

Naya Amjadi

Senior Account Executive, Salesforce Sweden


Naya Amjadi is a Senior Account Executive at Salesforce in Sweden. She has spent over 15 years in the tech industry holding various sales positions supporting B2B & B2C customers at IBM among others, covering industries such as media, high-tech, retail, manufacturing etc. She is passionate about delivering customer success, and thrives conducting complex negotiations, and believes winning deals is a team sport. 

Linnea Henriksson

Senior Solution Engineer, Salesforce Sweden


Linnea Henriksson is a Solution Engineer at Salesforce in Sweden. She is responsible for inspiring change for customers and potential customers by deeply understanding their unique situation and figuring out how Salesforce solutions can help them achieve their goals and transform their business. Ever since Linnea came across her first programming course in 2009 and worked for Saab Aerospace - she has been a proud “tech geek, and passionate that technology can make a difference. With a special focus on NGOs Linnea loves seeing this change come to life with Salesforce's customers.

Jenny Jernberg

Head Of IT Development at ATG


Jenny started her career as a developer, but with years she has shifted to managerial roles and for the last 13 years she had various IT manager positions, within both public and private sectors. She is passionate about leadership and a firm believer in the motto “practice what you preach”. Jenny has deep knowledge of agile product development and have been driving agile transformations in several organizations. The learning from this type of work is that the agile way of working can be exercised and valuable in all parts of an organization.

Åsa Eriksson Hellsberg

Manager IT, Customer & Account at ATG


Åsa is an experienced leader and have been working in the IT industry since early nineties, when she started her career at HP. Åsa has a passion for leading changes and driving improvements in leading roles, both in global & local teams, as a manger and/or as a consultant and also in private companies as well as the public sector. She is constantly focusing on creating the best conditions and prerequisites for her employees – so they can thrive in their roles - engagement and trust is what Åsa builds her leadership on.

Christel Holmquist

Maker of Tomorrow / Business Leader Digital Sustainability, Cybercom


Christel is a business strategist and business developer with long experience from strategy acceleration, digital transformation and entrepreneurship with a passion for sustainability. In her role at Cybercom she is responsible for developing new collaborations and businesses where technology can be the accelerator for sustainability. She is also board member in two tech companies, one of them is an EdTech pioneer in social impact.

Julia Creutz

Maker of Tomorrow / Digital Sustainability Advisor, Cybercom


With passion for sustainability as an overarching red thread in both my professional and personal life, I strive to find innovative ways to meet the needs of today without compromising life of future generations. As an advisor within digital sustainability, I am able to combine sustainability, tech, innovation and business development as ways to enable positive contribution to global sustainability. I am convinced of the potential of existing and emerging technologies as a driver for global sustainability, and aim to utilize its possibilities with our environmental and societal needs in focus.

Catharina Sandberg

CEO at Lead a Deep Tech Incubator


At LEAD we help tech idéas and entrepreneurs to grow faster and safer to become sustainable, innovative, scalable companies. Prior to LEAD I worked at Sectra for almost 20 years. There I got to be part of an exciting journey from a small Swedish company to a global world leading business. I origin from Linköping and have a Master’s degree in physics from Linköping University. During the fall 2020 Lead has been working together with Cybercom in a project where the aim has been to explore and identify how to accelerate the uptake of innovative tech solutions that can have a positive impact on sustainability.

Jenny Elfsberg

Head of Innovation Management Division Vinnova


Jenny Elfsberg has many years of experience working in senior positions within Volvo Group. From 2009 to 2018 she headed up the Emerging Technologies & Innovation team within Volvo Construction Equipment, responsible for explorative innovation activities and related research. During 2018 to 2020 she was located in Mountain View, California where she established hub335, a corporate innovation hub and innovation collaboration community in the heart of Silicon Valley. As head of division, Jenny Elfsberg is responsible for Vinnova's efforts in innovation management, which include management and organization of innovation activities and the link between innovation, business and sustainability. She is also part of the authority's executive management team

Stina Lantz

Program Manager, Ignite Sweden


Stina Lantz is Program Manager at Ignite Sweden, a non-profit initiative that aims to foster commercial collaboration between startups, corporates and the public sector. Since 2017, Ignite has facilitated 3602‬‬‬‬ tailored matchmaking meetings, which have resulted in over 230 paid collaborations. Stina is also a member of the Swedish Government's collaboration program for the industry’s digital transformation.  Before Ignite Sweden, Stina spent her most recent years arranging some of Sweden’s largest tech events for the Swedish and International B2B tech scene. An entrepreneur at heart, she has a profound background in business development and marketing in small and middle-sized B2B tech companies. 

Josefine Hovmark

Head of Business Relations at DataTjej | CTO at Clever Compliance


Are you interested in a career within tech, but a 3-5 year long university program isn't for you? Don't worry. There are multiple way to get a job within the tech industry. Josefine Hovmark from DataTjej shares her story on how a 3 month long intensive course kick-started her career as a developer. It's been four years since she graduated, and she recently joined a start up as CTO. Join us for an encouraging session and hear more about Josefines journey."

Hanna Nykänen

Development Manager Food Preparation/Food Scientist, Electrolux


Hanna is a food scientist who knows all about how technology makes your food last longer and preserves freshness and vitamines. She gives valuable tips on how to reduce food waste and have a better taste experience.

Helena Babelon

Head of IT Sustainability, Electrolux


Helena is head of IT and together with others master mind of our sustainability program in IT. She talks about a global team’s journey towards reaching ambitious sustainability goals.

Amanda Molina Zoppas

Sustainability Lead CXA Wellbeing, Electrolux


Amanda Molina Zoppas works as Sustainability Lead for Electrolux Consumer Experience Area Wellbeing, tackling sustainability topics related to air conditioners, air purifiers and vacuum cleaners to shape living for the better. Amanda joined Electrolux in 2015 as Group Sustainability Product Analyst and has held different roles throughout the years, including engineering positions in Air Care and Floor Care R&D teams. Nowadays, she is also engaged as one of the leaders in the gender diversity initiative WE at Electrolux. Born in Brazil, she has 14 years of international professional experience and holds a diploma in chemical engineering. She’s also a nature lover who enjoys traveling and believes everyone can make a difference.

Elisa Stabon

Fabric Care Experience Development Manager, Electrolux


Elisa Stabon is part of Fabric Care and Dish Care, Global R&D. She supports the definition of “Care” innovation strategy and drives the activities related to Electrolux “Better Living” targets that link clothes care with sustainability. She also guides R&D activities to support commercial claims and marketing activities related to new product launches and the introduction of new technologies. She has more than 15 years of experience in Fabric Care, formerly in the detergency industry and then within Electrolux. Elisa has a master’s degree in chemistry (University of Trieste – Italy) and research experience at Tarragona University (Spain). She is fluent in Italian, English and Spanish.

Elke Glaser

IT Business Partner, Electrolux


Elke Glaser is leading the IT department for Germany and Austria with a passion for sustainability and continuous improvement towards digitalization. Elke joined Electrolux in 2007 and has more than 20 years of experience in project and process management, business transformation and continuous improvement, and has been part of several leadership teams. As Continuous Improvement Manager, she introduced the “Better Living Program” in 2019 in Germany and Austria. Since then, she has been bringing sustainability to daily work through digital solutions.

Katarzyna Lipinska

Digital Innovation Lead, Electrolux


Joining Electrolux in 2020, Katarzyna is responsible for growing Electrolux's ability to discover new technologies, delivering working prototypes and by that, prove business value within consumer services. She leads projects in new tech strategies, idea generation, market analysis and developments, as well as new ways of working. She facilitates day-to-day innovation activities to speed up the adoption of the innovation culture by collaborating, co-creating and challenging the status quo. She is an evangelist for continuous learning and growth.

Sara Hallin Sandström

Master Designer Colour/Material/Finish, Electrolux


Sara is responsible for the CMF design of Electrolux’s Wellbeing products. CMF is a field within Product Design that focuses on the outer surfaces of the product and how they look and feel. She holds an MA in Industrial Design and has specialized in CMF design with a specific interest in trend forecasting. Her ambition is to design for a more circular future and create products made of recycled materials that are designed to be recycled again and again after end-of-life. She is passionate about gardening and brings awareness around sustainability into her work as a CMF designer.

Vanessa Butani

Head of Sustainability Europe, Electrolux


Vanessa Butani is passionate about driving sustainable business and integrating sustainability thinking into every aspect of the business. She’s working to ensure that Electrolux is #1 in sustainability to consumers. Vanessa was Director of Sustainable Business at Scandic Hotel Group before re-joining Electrolux in 2021. Prior, she worked for Electrolux for eight years holding several roles in Connected Appliances and Sustainability. From 2013 to 2015, she was part of the team which developed Electrolux’s ‘For the Better’ platform, a renewed commitment to Sustainability which is the basis for Electrolux purpose, ‘Shape Living for the Better’. 

Ksenia Avetisova

Head of Enhanced Reality Centre of Excellence, TietoEVRY


With background in user experience and digital service design, Ksenia is driven by bringing the human perspective to disruptive tech innovation. Ksenia is a true advocate of digital empowerment, human-centricity and equality. In her role as head of Enhanced Reality Lab at TietoEVRY Ksenia is applying innovative ways of working & design thinking methods to enable companies across multiple industries collaborate, innovate & deliver outstanding results using the latest advancements in technology. Ksenia’s team in XR lab is exploring new dimension of immersive experiences and its application in business. Among notable cases from the Lab are the unique data-driven Virtual Forest project from Finland, the finalist of Auggie Awards 2018, and from Sweden an AR traffic safety educational app for kids which was among the finalists of the global Auggie Awards 2020.

Jessica Lindholm

Manager of Technical Training, Volvo Trucks


Jessica has developed Volvo Trucks' Competence Development function on a long-term basis and successfully exploited the potential of emerging technologies. When the pandemic era began and the challenge was to quickly train workshop technicians globally, she knew how to proceed.

Linnéa Källgård

Lead User Experience Designer TietoEVRY


Linnéa Källgård is an award-winning UX Designer & Strategist who teams up with users, technologists and specialists to create digital products and services with a heart. After spending more than a decade working in digital advertising and marketing for multimarket agencies, Linnéa found that her curiosity for new technology and her passion for usability and design could be channeled at an IT company. Linnéa has created meaningful user experiences for a range of services –from surgical planning tools, to smart speakers and intelligent buildings. Using design thinking and co-innovation as the common theme and process.

Micaela Vernmark

Head of Payments Solution Consulting TietoEVRY


Micaela is leading a global team of senior solution consultants, located in different countries servicing customers across the globe. She and her team help global banks to modernize their software platforms, developing new offers and innovative solutions to their end customers. She has been a moderator and keynote speaker at several events like Nordic Cash and Treasury Stockholm, Finextra EBA Stockholm and International Banking Forum.

Karin Edebo

Product Marketing Manager at Tele2 IoT


Karin Edebo is a product marketing manager at Tele2 IoT since two years, with a previous background in the startup world (running a digital market place to trade food directly from producer to consumer), as well as marketing and sales within IT Security. Karin has a master in Business Administration from Jönköping University, and a reason why she chose to work with IoT is a serious interest for sustainability as well as efficiency gains. At Tele2 IoT she was in 2020 awarded with the “IoT Love Award”; for spreading the core values of the business unit. She is also managing the Tele2 IoT Diversity Committee.

Stina Strömberg 

Project Manager, Intraservice, Göteborgs Stad


Stina Strömberg is a Project manager at Intraservice, which is the organization providing common IT-services within the City of Gothenburg. She has been in the IT business for 25 years, and the last 10 years as a project manager. Her specialist area is in the public sector and she is driven by creating benefits for both the organization and citizens. How IoT can make a better and more sustainable society is an important question for Stina and that´s what one of her current projects is about.

Johanna Juhl

Director of Product Management at Tele2 B2B


Johanna Juhl is the director of product management at Tele2 B2B where her team is responsible for developing and maintaining a competitive and profitable product portfolio. She comes from a background in management consulting focusing on technology and innovation management and has an engineering degree from Chalmers in Physics. Johanna is passionate about new technology and developing new products and services that can help unleash the power of businesses and the public sector.

Petra Stenqvist

Career coach Technigo


Petra has worked with HR, recruitment, and an IT consulting manager at companies such as Mojang and Recommended by. For the past 5 years, she has been active in the tech industry with a focus on supporting junior developers, building their profiles, and onboarding. She has also been in projects launching both staff support systems and career sites, developed educations within tech to help to cover the needs in the industry. Now she's working as a career coach at Technigo, helping career changers to land their first job in tech.

Linda Isell

Software developer Storytel


Linda lives in Malmö and is currently working as a frontend developer at Storytel. She graduated from Technigo’s Frontend Bootcamp in 2020 and before that she had no previous skills in coding, except a big interest in tech. From studies within human resources management, her background is HR and sales. About a year ago she took the leap and decided to quit her job at IKEA and try something completely different.

Nasim Mahzuon

Backend developer at Spring Works


Nasim lives in Stockholm and works as a backend developer at Springworks. She graduated from Technigo’s Frontend Bootcamp in 2020, before that she worked as an accountant for several years in Iran after taking an associate degree in business and admin. 5 years ago Nasim moved to Sweden together with her partner. While taking a Swedish course and extra jobs on the side, she discovered HTML and CSS in her free time. This was the starting shot on her journey to become a developer and change careers.

Maria Arneng

Secretary General @ Hello World!


Maria has a lifelong passion for creating a better world for our children and is currently working at Hello World! - a non-profit that is striving to create more opportunities for children and especially girls to learn coding and digital creation. Prior to Hello World! she founded Läxhjälpen - a non-profit that connects university students with high-school students that need tutoring.

Hanna Linn

Leader @ Hello World


Hanna is a PhD student at Chalmers working with Quantum Algorithms in DNA sequencing and Life Science in collaboration with Sahlgrenska. Since 2017 she has worked as a leader at Hello World! where she has tutored and inspired many girls to try digital creation and programming.

Hanna Pettersson

Co-founder Technigo and Tjejer Kodar


Hanna has a background in growth and marketing from companies like Spotify, King, Rebel and Bird, and Uptrail. She co-founded Technigo with Sandra Hindskog and during the last four years, she's helped hundreds of aspiring developers to learn to code and switch careers to the tech industry through Technigo's educational content and programs. She's also a co-founder of the Swedish community Tjejer Kodar – one of the biggest networks for women within programming in Sweden.

Lisa Lindström

Customer Experience Officer at EY and Co-Founder of Doberman


Lisa Lindström is a founder of design firm Doberman, now part of EY. With unorthodox methods for innovation and a unique perspective on both employee empowerment and customer experience, Lisa has developed completely new ways of addressing change management within companies. She is one of Sweden's strongest voices for the power of business innovation and leadership to impact society. All with design as a central driving force.

Anna Ryott

Investor and Co-Founder Heart 17


Anna Ryott is a business activist with a goal to change the world to a better place through business, capital and creativity. Anna is Chair of Board at Summa Equity. Summa Equity use investments as a tool to create a better world and at the same time deliver high returns. Anna is also on the board of UNDP SDG Impact Steering Group, Dagens Industri Newspaper, LGT Venture Philanthropy, LGT Lightstone, Norrsken Foundation, Axel Johnson AB, World Childhood Foundation and Cake Motorbikes.

Klara Leander

Business Director at EY Doberman


Design & Tech Investor. Passionate hunter that wants to push the world forward with design and technology. Skilled in design, digital strategy, customer experience and product and brand development. Happy to take on board jobs to contribute with my skills and perspectives. Run a female investor network. You see me on various stages talking about the power of design. Always open to new ideas and new encounters.

Anna Faelten

Partner, Strategy and Transactions at EY


Anna Faelten is an experienced corporate finance partner at EY with specialized skills around assessment and valuation of data and information companies. She has more than 10 years of corporate finance and consulting experience, spanning public to private sector, PE-backed, founder-owned and corporate buy-side and sell-side transactions.  Additionally, she is passionate in supporting entrepreneurs and particularly women in business.

Maxine Rior

Investor at Northzone


Based in Stockholm, Maxine is part of the investment team at Northzone. She covers the Nordic and French-speaking markets across a wide range of sectors, although with a special interest in the consumer, food tech and B2B2C spaces. Prior to Northzone, Maxine was with Swedish investment company Kinnevik. She started her career in the investment banking division of Carrnegie Investment Bank, where she advised clients in tech and gaming.

Maria Hedengren

CEO at Readly


Maria Hedengren has studied Accounting & Financing, Business Administration from the University of Gothenburg. She has a broad experience from senior executive leadership in international corporations, big and small, in rapid change and/or rapid growth, primarily within the IT/Tech/FinTech sector and Media. She was previously CFO of NetEnt, a B2B supplier of online casino systems used by online gaming operators. Before joining Readly she was the CFO of iZettle, a Swedish FinTech company offering a commerce platform for small businesses in countries throughout Europe and Latin America. During 2018 Maria Hedengren worked in an IPO process to list iZettle on Nasdaq Stockholm. The IPO process was cancelled due to an acquisition by PayPal for USD 2.2 billion.

Anastasia Ribbing Kristoffers

Business Development Director at EY


Anastasia Ribbing Kristoffers is a Business Development Director at EY, mainly focusing on the Tech, Media and Telecom sectors. She is passionate about technology and how to simplify complex issues into tangible actions and results. In her daily work, she advises Global companies on how to address business issues, transform their operations, optimize their resources and staying alert in the ongoing transformation.

Dr. Pernilla Jonsson

Head of Ericsson Consumer & Industry Lab


Through cutting edge research, Consumer & Industry Lab drive Ericsson thought leadership of what connected intelligence means to different people, industries and society. Pernilla has worked with understanding the future through consumers and markets for multinational companies in virtually any industry for over 20 years. Pernilla is also a board member of Wallenberg foundation of AI research WASP HS.

Peter Laurin

SVP and Head of Business Area Managed Services, Ericsson


Peter Laurin is Senior Vice President and Head of business area Managed Services, and a member of Ericsson’s Executive Team. He oversees an organization of 27,000+ people working across all geographies, applying Artificial Intelligence and Automation to design, optimize and manage networks and IT infrastructure for communications service providers. Peter Laurin has an extensive experience of more than 20 years in the telecommunications industry. Before his current position, he served as Head of Ericsson in Northern Europe & Central Asia, covering 22 countries and more than 3000 employees. He has held executive positions in key account management, managed services, multimedia, systems integration and cloud hosting services, and has been based in USA, UK, Malaysia and currently in Stockholm, Sweden.

Pernilla Wikman

VP and Head of Global Business at Telia Company


Pernilla Wikman is Head of Global Business at Telia Company AB. She has +20 year in different leadership roles in ICT, common for them all are – change, transform, make things better… Her mission is “the more techy we go the more human we need to be” and she believes that curiosity is as important as IQ and EQ to make result.  

Therése Treutiger

Director Commercial Partner & Innovation at Microsoft Sweden


Therése Treutiger is responsible for Microsoft Sweden’s operations with partners, startups and innovation, and is a member of the Swedish management team. She is also responsible for Microsoft’s establishment of data centers in Sweden. Her driving force is change through applying technology features to drive digital transformation, and thereby strengthening Swedish industries’ sustainability agenda and their ability to compete in the global market.

Mito Singh, EY

Senior Manager


Mito is an innovative problem-solver with experience from business and process improvement projects focusing on people, processes and change. She has gained her experience from projects within transformation and performance improvement with a variety of companies ranging from fortune 500 to smaller entrepreneurial companies. Mito is driven by working in diverse teams delivering value adding results and working towards a common goal.

Ingrid Bojner

CCO Storytel


As CCO, Ingrid is part of Storytel’s global management team and responsible for sales and marketing and expansion of our offering, including heading our international team of country managers. She started working with Storytel in 2016 as she joined the Storytel board of Directors and joined the management team in 2018. After studying in the US and graduating from the Stockholm School of Economics, she worked as a management consultant at McKinsey & Co for twelve years with focus on the media sector as well as the financial industry. She has held several managerial positions both in Sweden and internationally and is a board professional with a specialization in strategy, digitalization, and leadership.

Kimberly Bent

Crew Coach, Storytel


Kimberly is an agile practitioner and coach dedicated to helping international companies coordinate innovative projects that lead to meaningful change in the lives of their customers. Joining Storytel as a Crew Coach in 2020, Kimberly coaches a 16-member software development team in an agile environment of experimentation, learning, and growth through the exploration of ideas like dynamic re-teaming and self-selection.

Beatrice Holt

Product Manager, Storytel


Beatrice started at Storytel in 2015 in customer support. After a few years as Head of Global customer support she moved into the Product management team as a Product manager last year. Coming from the commercial side and especially Customer support has given Beatrice a customer centric mindset.

Elena Kulakova

iOS Developer, Storytel


Elena is a self-driven, self-taught iOS developer at Storytel. Coming from a background in Economic Management, she transitioned into the tech world in 2019, marking the beginning of her journey in self-leadership into IT. Through a process of commitment and perseverance, she kept her eye on her goal and was presented with an opportunity to become a member of an app development team at Storytel in 2020. She continues to challenge herself and grow on her journey, while she enjoys working in a career that she loves.

Olena Malishenko

QA/Software Tester, Storytel


Olena has extensive experience in software testing in diverse cultural and organizational setups. She champions a quality culture in agile software development teams. She also believes that ownership, collaboration, and knowledge sharing are essential to teams’ success. In her work, she advocates the latest trends in software testing and ideas of challenging conventional approaches in software testing. Olena joined Storytel as a software test engineer eight months ago. Apart from the day-to-day tester’s duties, Olena is acting as a quality mentor and coach for her software development team.

Agnes Flodin

Recruiter, Storytel


Agnes works in the Talent team at Storytel, and joined during 2020. She has a great interest and passion for how to work with recruitment in a company with hyper growth, in a sustainable way. With a background in tech recruitment, she today focuses on how to grow both our global teams and local teams in all our 22+ markets. Along with the rest of the Talent team, she also spends a part of her role developing and maintaining an up to date talent process.

Josefin Gullbrandsson

Global Digital Growth Manager, Co-founder Code Excursion, Storytel


Josefin works with Growth in the intersection between marketing, data, and tech. At Storytel, she built their global Experimentation engine from zero to an established cross-functional team. She is a self-taught front-end developer and web designer. When she realized how challenging it was to learn how to code by herself she decided to do something about it and co-founded Code Excursion - a female tech community with the purpose of empowering and helping women to learn web development. In her free time, Josefin is a passionate yoga teacher with a strong belief in the importance of well-being.

Natasha Ehlén

Head of Product Design, Storytel


Natasha is an experienced design professional who made a transition to a product company after spending many years in creative roles in design agencies. She started out as a graphic designer, moved into the digital realm, learned UX and digital strategy, and worked as a creative director at a digital agency to finally assume a design leadership role at Storytel. With a long experience in design and communications, Natasha strives for bringing multiple perspectives into product development. She is passionate about creativity, building and growing design teams, and bringing people together to create excellent product experiences.

Signe Kiselberg

Tech manager, Storytel


With a long experience from leadership and agile transformation, she joined Storytel one year ago to become a Tech Manager for a new team called "Accounts team". Since then, Signe has built a strong team where she is also trying new, innovative ways on how to organize and develop the team´s way of working.

Emma Lindgren

Crew Coach, Storytel


Emma started her journey at Storytel more than 2 years ago as a tech recruiter. With a growing interest in the development of the product, she was given the chance to step into the role of a Crew Coach in the Social Tech team. She is today a team leader/Scrum master for a development team, developing the social features of the Storytel app

Sofie Söderström

Talent Acquisition Partner, Storytel


Sofie recently joined Storytel as a Talent Acquisition Partner at Storytel. With a background in the tech start up world her passion for tech is also the main focus area in her role. She recently joined a program to learn the basics in coding and hope one day to combine this with analytics. Along with recruitment, her main tasks also include strategy planning and project management - how to develop and maintain talent acquisition.

Weini Smon

Certified Ashtanga and Vinyasa teacher


Weini Smon is a certified Ashtanga and Vinyasa teacher from the Sampoorna Yoga Teacher Training School in Goa, India. She has a background in Business and Banking but has always had a passion for Yoga and all things Wellness. As she deepened her Yoga practice, she wanted to share the benefits of Yoga and Wellness with more people. Today she is working towards creating more Inclusion and Diversity in the wellness community through her own platform and her work at Warrior Yoga. Warrior Yoga is a non-profit organisation dedicated to creating equal access to wellness practices. She is a strong believer that Yoga and Wellness practices should not be a privilege but accessible to all people.

Pratima Rao

Counsellor and Senior Trade Commissioner at the Embassy of Canada to Sweden


Pratima Rao is Counsellor and Senior Trade Commissioner at the Embassy of Canada to Sweden. She leads the Commercial team which is responsible for promoting Canadian exports to Sweden, promoting foreign direct investment from Sweden into Canada, and for helping to establish innovation partnerships between Canadian and Swedish companies. Previously she has served at the Canadian missions to Washington, New York and most recently at the Toronto Regional Office of Global Affairs Canada where she was ICT and Innovation Lead.

Elena Sinelnikova

CEO at MetisDAO, CEO at CryptoChicks


Elena Sinelnikova is the woman behind the international hub called CryptoChicks, which encourages education and training in blockchain technology. Since 2017, the collective has provided classes and essential learning—from cryptocurrency application to hackathons—that’s garnered support from the likes of Deloitte, Microsoft and IBM. Programs run in Canada, Russia, Pakistan and the Bahamas. Sinelnikova leads on everything from software development to entrepreneurial practices.

Sarah Saska

CEO of Feminuity


As the CEO of Feminuity, Dr. Sarah Saska reimagines and redesigns the technologies and systems that surround us with the aim to shape a future that brings us all forward in a more equitable manner. A full-service strategy firm, Feminuity partners with leading technology startups through to Fortune 500 companies to embed diversity, equity, and inclusion into their business. Sarah also led pioneering doctoral research on the importance of diversity, equity, and inclusion in the technology and innovation ecosystem.

Tove Blomgren

Creative Director at SALLY by Doberman


Tove is the Creative Director at SALLY by Doberman. Tove has great experience in leading both her own teams as well as clients through complex design processes. Her strengths lies in ensuring quality and transforming analysis and concept to innovative design that can be delivered to users.  She is passionate about creating a sustainable future for coming generations, and uses design as the catalyst for change.

Helena Törnqvist

Partner, Consulting at EY


It is all about trust. Trust within organizations, between organizations and between people. The more digital the world gets; the more complex is the trust chain. This is what Helena focuses on, how to build and sustain trust in the digital world. Helena is a Partner at EY with many years’ experience from working with the Technology, Media & Entertainment and Telecommunications sector, supporting clients with technology, change management and governance questions.

Marie Bemler

Senior Developer and Ph.D student at Scania


Marie is an Industrial Ph.D. student at Pre Development of Autonomous vehicles Scania and Stockholm’s School of Economics where her research focuses on how our expectations of future technology effect our technology, organizations and society at large. She does her research on self-driving vehicles and how toady’s challenges in organizations, society and technology development is affected by expectations of tomorrows technology. Marie has 10 years of working experience from Scania, her latest engagement being with development of Advanced Driver Assistant System and Autonomous vehicles and she is always interested in the breaking point between technology and society.

Karin Callin

Manager Skill Capture Team, Scania


Diversity & inclusion, Learning & development and leadership – that’s what she has been working with for the last 15 years in different roles. For three years she has lived and worked in India, supporting the start-up of a new factory. There and then she got a hands on experience of what diversity and inclusion is all about, how to build company culture and how to set the right leadership. Currently she work as a manager, responsible for our business driven diversity and inclusion work at Scania. Scania has taken an ambitious stance in this topic which we call Skill Capture and it involves all 51000 employees in the company.

Pavani Sakaray

Software Developer, Scania


Pavani Sakaray is a software developer with nearly four years of programming experience within the .net framework and has worked with C#, python, and cloud technologies. She is currently exploring the areas of Industrial Internet of Things (IIOT) and applicability of the fields of data science and machine learning, driving innovation within the Production and logistics division of Scania. She describes herself as a curious person and thrives on the all-time changing nature of technology and challenges within. She describes her work today as being fun with learning something new each day.

Smriti Singh

Service manager and Scrum master, Scania


Smriti Singh is an IT professional working as a Service Manager and Scrum Master at Scania in Sweden. She has three years of hands-on experience in successfully managing and delivering large software projects in a waterfall and agile environment, process consulting, Service & project management. She has deep expertise in the delivery lifecycle and outsourcing projects. Successfully managed and delivered several multi-country outsourcing projects. Encourage communication and knowledge sharing related to various new technologies.

Sidorela Suli

Software Developer, Scania


Sidorela Suli is a DevOps Engineer at Scania and comes from a software engineering background with Msc degrees in Computer Science and in Software Engineering. Her main focus as DevOps Engineer is the Cloud, especially AWS, Security, Automations, Monitoring and CI/CD Pipelines. Currently she is leading the Cloud Infrastructure and Cloud Security of several projects at Scania IT.  Her previous international experiences in Italy and Switzerland include working with AI, Software Testing and Software Development, across multiple industries. Sidorela is driven to solve problems, innovative and open to new ideas. She has also been involved in a lot of events inside and outside Scania to inspire Women in Tech.

Menatalla Ashraf

Manager Client Delivery at End User Productivity, Scania


Menatalla Ashraf is a driven, ambitious young lady who graduated with a Master of Science in Information Technology from KTH Royal Institute of Technology in 2015. She performed her master thesis at Scania and knew that this was the company she would want to build and develop her career within. She has always been passionate about leadership and group development. With her  energetic spirit and engagement in leadership, she is today the group manager of the Client Delivery team at the End User Productivity department within IT at Scania

Daniel Lundin

IT Director End User Productivity, Scania


After graduating with a Master of Science in Information Technology from KTH Royal Institute of Technology, Daniel Lundin spent his first 12 years of his career leading IT projects and changes, mainly within large international industry-based organizations. He then brought the experiences from this into his management career path, proving very valuable. Today he’s Director for the End User Productivity department within IT at Scania, providing Digital Workplace and Service Desk services to Scania globally.

Charlotta Shelbourg

Head of Player Verification på Kindred Group


Charlotta Shelbourg is heading up the Player verification team at Kindred Group. She has a solid industry background and a true passion for product development.

Mette Lorenzen

Global Head of Customer Service at Kindred group


Mette Saliba Lorenzen, currently holding the position as Global Head of Customer Service at Kindred Group. She has a background in marketing and communications and has worked with Customer Service from different aspects and roles within the industry and Kindred. She is passionate about transforming Customer Service to new levels through a people first approach and with focus on sustainability.

Mickael Marceau

Group Head of Payment, Kindred Group


Currently heading Payment Solutions for Kindred Group. Love collaboration and team work above all. A true online gambling ambassador, I always try to represent Kindred values at all time.

Usha Ganesan

Head Of Financial Control at Kindred Group


Usha Ganesan is currently heading up the Financial Control and Treasury Teams at Kindred. She is a qualified Canadian accountant (CPA) and holds an MBA. Most of her career has been spent working for international companies and managing teams globally where her focus has been mainly on streamlining process, implementing controls and driving transformation.

Olga Hypponen

Management and Leadership development, Talent Development at Kindred Group


Olga is responsible for building leadership capabilities across Kindred Group. She is an organisational psychologist and coach and is passionate about using science and technology to build cohesive, purposeful and innately human environments.

Daria Magdoiu

Responsible Gaming Relationship Manager , Kindred Group


Daria Magdoiu joined Kindred in Dec 2016, as a Customer Support Agent for the Romanian Market, taking up the duty of the Responsible Gaming expert of her team. Following that path, she joined the Responsible Gaming team in 2018 as a Responsible Gaming Analyst, and later filled in her current role of Responsible Gaming Relationship Manager at Kindred Group. With a strong passion for gambling harm prevention and minimization, Daria is focusing on strengthening internal and external relationships, with emphasis on customer interaction.

Aleksandra Wilczynska

Senior Data Analyst, LeCoR Analytics, Kindred Group


Aleksandra’s team focuses on data analytics in the areas of responsible gambling, fraud detection and compliance. With a PhD in Social Sciences, she promotes applying academic research as foundations for applied data models.

Nina Sadurskis Wenning

CEO Bankomat AB


Nina Wenning is the CEO of Bankomat AB, Swedish leading provider of cash. Nina has spent the last 30 years in the Financial industry in a variety of managerial positions – in IT, Marketing, Business development and as CEO. Nina’s commitment to drive change is profound and has been the common theme throughout her career – to fix, improve and stretch business to deliver more.

Jenny Winther

Secretary General at the Nordic Payments Council (NPC)


Jenny Winther, Secretary General of the NPC since it was founded in 2018, has over 20 years’ experience in the payments area. For nine years, she was responsible for payment and clearing products and services at the Swedish clearinghouse, Bankgirot. Prior to joining Bankgirot, she was a senior financial services consultant at CGI (formerly Logica).

Mala Valroy

Head of Ericsson ONE EMEA


Mala Valroy is the Head of Ericsson ONE EMEA, scouting and successfully commercializing deep tech solutions for the company, covering Europe, the Middle East, and Africa. Mala has worked for industrial giants like Atlas Copco as well as in startups, and she uses the best of both worlds to help ideas scale into reality. As an ICT professional and angel investor, she is passionate about finding a meaningful intersection between sustainability, entrepreneurship, and technology. She has been named one of the top tech profiles in the industry by Dagens industry in 2020 and is one of the top 3 Future Female Leaders (Ledarana) in Sweden .

Heather Johnson

Vice President for Sustainability and Corporate Responsibility for the Ericsson Group


Heather Johnson is Vice President for Sustainability and Corporate Responsibility for the Ericsson Group worldwide and has worked for the Ericsson Group in Sweden for over 20 years. During this time, she has held various Marketing, Communications and Engagement positions across different parts of the company, and for the last 15 years at the Group level. Since 2007 her work has focused exclusively in support of Ericsson’s sustainability and corporate responsibility efforts. Ms. Johnson’s focus is on advocating the role that Information and Communication Technology (ICT) can play in addressing global sustainable development challenges in areas such as access to education, climate change and humanitarian response and preparedness.

Edit Safrankó

VP HR & Communications Group Operations, Electrolux


Edit joined Electrolux in 2017 and has extensive experience in people and organizational development strategy and business transformation across Electrolux Operations and R&D. Prior to Electrolux, Edit worked in FMCG in Danone and Jacobs Douwe Egberts in CEE, the Netherlands, and in the Nordics. She is a big advocate of growth mindset, inclusive leadership and coaching. Outside work, Edit volunteers as a career advisor for friends and friends´ friends. Edit is Hungarian and holds masters’ degrees in Human Resources Management and English Literature & Linguistics. She is the proud mother of two teenagers.

Elena Breda

Head of CX Area Taste – Food Preservation, Electrolux


Elena joined Electrolux in 2002 and has strong experience in sales and marketing strategy and execution, innovation, product portfolio management and product development, having worked in different marketing, sales, product line and R&D roles in EMEA, APAC and Global Organizations. During this time, she has been based in Italy, Belgium, Sweden and Singapore. Elena has contributed to the success of different product launches and profitability turnarounds, being skilled in obtaining and interpreting the voice of consumers to create product roadmaps and develop competitive strategies.

Griet Staelens

VP HR & Communications CX, Electrolux


Griet started her career in HR consultancy, after which she joined a speciality chemicals player, assuming roles in HR, change management and rewards. She joined Electrolux in 2011, where she first headed up Total Rewards for the EMEA region, based in Brussels, and then for North America, based in Charlotte, US. From Electrolux’s headquarters in Stockholm, she now leads the people and communications strategy for the global Consumer Experience organization (which is responsible for areas such as Marketing, Design, Digital Solutions, R&D, Technology and Sustainability).

Eva Fiskáare

People Development Manager, Sinch


Eva Fiskáare is working with People Development at Sinch, devoting her time to employee engagement, leadership development, diversity & inclusion and enabling a positive employee experience. She has a background in different HR roles and in a global context.

Lazian Ibrahim

Senior Talent Acquisition Partner, Spotify


Lazian Ibrahim is a part of the Global HR and Talent Acquisition team at Spotify working towards the EMEA and US markets. She joined when the hyper growth journey started for Spotify and has extensive experience from scaling a global company in a sustainable way through that journey. In addition to setting recruitment practices for R&D as well as content and podcast teams, she is part of the team that is shaping leadership recruitment practices globally. She holds and MSc in Occupational Psychology and has a great interest in HR, leadership, and the world of people at work.

Elin Wallberg

Brand and Corporate Citizenship Manager, Samsung Electronics Nordic AB


Elin is heading up the Brand and Corporate Citizenship team at Samsung Electronics Nordic AB. Her life long passion is to bring together the power of tech and humans and innovate for a better society. During her time at Samsung she has launched several initiatives to drive equality and inclusive tech aimed to engage and empower youth to become creators and change makers in their communities. Elin has over 15 years’ experience in innovation, partnerships and communication from the private sector as well as civil society. Prior to joining Samsung Elin was Head of Programmes at Global Child Forum where she ran the initiative Children in a Digital World.